Mark Riffey June 13th, 2008
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Today Mark talked about the new iPhone, and specifically about the uptake by the Fortune 500, but also how a small business owner can leverage it as another means of getting and keeping more customers.
Mark Riffey June 6th, 2008
A few weeks ago, Mark had trouble with the recording of his show so this week, he did that topic again and I think - better.
We start off talking about the unintended consequences on business processes from the $15 per checked bag fee that American Airlines will likely encounter. This segues into a discussion on pricing and getting out of being in a commodity, price shopped business. Not leaving your market, but instead, not being a commodity in that market, price-wise.
Mark Riffey May 30th, 2008
This week on HotseatRadio, Mark talks about why you need to focus on your business processes, sharpen your attention to detail, and use them as an edge in your marketing.
Mark Riffey May 16th, 2008
This week on HotseatRadio, Mark talks about pet peeves in your business, in your market - and how to turn them around and into a competitive advantage. One example is the plumber who is falling out of his pants as he crawls under your sink.
Click the link above to listen.
Mark Riffey May 9th, 2008
Today, Mark talks about the difference between consumers, customers and clients. Positioning, establishing yourself as the obvious choice, as the expert will transform your business and your consumers/customers into clients.
Mark also discusses the Papa John’s / LeBron James “Crybaby” flap and how great a job Papa John’s did at handling the situation. 64300 search results on Google in just 1 day…all because they handled it right.
Mark Riffey May 2nd, 2008
Social Media is everywhere these days. What is Facebook, LinkedIn, Twitter and all that? Why should I care? And most importantly, how can I use it to help me grow my business?
Today Mark talks about a few of the social media sites and how to put them to use for your business.
How to use them to establish your expertise. How to use them for better SEO (search engine optimization). How to use them for market research and to get your finger on the pulse of what’s new (and what’s gonna be new) in your market.
Mark Riffey April 11th, 2008
Mark talks a little about time management (mostly because he was late for his own show) and then has a great conversation about positioning for coaches and consultants and using the gifts you were given for that positioning.
Some of the conversation is about finding your place and then singing it from the treetops (logically speaking, that is) - no matter what position is.
Mark Riffey January 11th, 2008
Not to long ago, someone commented on my blog that “anything I do is everything I do” regarding a discussion about positioning a business. In this week’s show, Mark discusses how little things make up the vision, reputation and positioning you have in your client’s minds.
Mark Riffey November 9th, 2007
This week, Mark talks about continuity (or recurring) income and how to design your business for it. Recurring income is a big step to improving the health of your business.
Mark Riffey October 26th, 2007
Bathrooms say a lot about the way you run your business. Clients see things you take for granted. Today Mark talks about what those bathrooms actually say to your prospects and clients.