Mark Riffey June 13th, 2008
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Today Mark talked about the new iPhone, and specifically about the uptake by the Fortune 500, but also how a small business owner can leverage it as another means of getting and keeping more customers.
Mark Riffey June 6th, 2008
A few weeks ago, Mark had trouble with the recording of his show so this week, he did that topic again and I think - better.
We start off talking about the unintended consequences on business processes from the $15 per checked bag fee that American Airlines will likely encounter. This segues into a discussion on pricing and getting out of being in a commodity, price shopped business. Not leaving your market, but instead, not being a commodity in that market, price-wise.
Mark Riffey May 30th, 2008
This week on HotseatRadio, Mark talks about why you need to focus on your business processes, sharpen your attention to detail, and use them as an edge in your marketing.
Mark Riffey May 16th, 2008
This week on HotseatRadio, Mark talks about pet peeves in your business, in your market - and how to turn them around and into a competitive advantage. One example is the plumber who is falling out of his pants as he crawls under your sink.
Click the link above to listen.
Mark Riffey May 9th, 2008
Today, Mark talks about the difference between consumers, customers and clients. Positioning, establishing yourself as the obvious choice, as the expert will transform your business and your consumers/customers into clients.
Mark also discusses the Papa John’s / LeBron James “Crybaby” flap and how great a job Papa John’s did at handling the situation. 64300 search results on Google in just 1 day…all because they handled it right.
Mark Riffey May 2nd, 2008
Social Media is everywhere these days. What is Facebook, LinkedIn, Twitter and all that? Why should I care? And most importantly, how can I use it to help me grow my business?
Today Mark talks about a few of the social media sites and how to put them to use for your business.
How to use them to establish your expertise. How to use them for better SEO (search engine optimization). How to use them for market research and to get your finger on the pulse of what’s new (and what’s gonna be new) in your market.
Mark Riffey March 5th, 2008
The old joke goes “I know half of my marketing is working, I just dont know which half…”
If you can’t measure it, how do you know if it’s really working?
This week, Mark talks about how to measure the response to your marketing, regardless of the media you’re using.
Mark Riffey March 5th, 2008
Today, I’m doing a special Wednesday show time, due to my weekend trip to Seattle for Rotary President-Elect training (PETS).
This week, we discussed how to measure your advertising response in ANY media.
PS: Pardon the stumbles at the beginning. Technology was my friend today:)
Mark Riffey February 20th, 2008
Today, Mark closes out his 3 part trade show series with “After the trade show“, perhaps the most important discussion of all.
Mark Riffey February 15th, 2008
This week, Mark’s 3 part series on small business tactics for exhibiting at trade shows continues the before/during/after discussion of dos and donts.