Mark Riffey May 16th, 2008
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This week on HotseatRadio, Mark talks about pet peeves in your business, in your market - and how to turn them around and into a competitive advantage. One example is the plumber who is falling out of his pants as he crawls under your sink.
Click the link above to listen.
Mark Riffey April 25th, 2008
This week Mark talks about the impact of rising fuel costs on your business, on your clients’ behavior & how to deal with it.
http://www.blogtalkradio.com/SmallBusinessMarketingHotseat/2008/04/25/Small-Business-Marketing-and-Operations-Help-Hotseat-Radio to listen now!
Mark Riffey April 18th, 2008
It’s interview week!
Mark interviews Dr. Joe Capista, author of What Can a Dentist Teach You About Business, Life and Success?
Joe and Mark talk about success, accurate thinking, the value of mentors, being an expert, balancing life and business and more.
About Joe Capista
Dr. Capista shares insights into the very principles and systems that took him from growing up in an average blue collar Philadelphia neighborhood, struggling with his studies as a young boy to becoming top in his industry, building a multi-million dollar dental practice from the ground up, enjoying a 34 year marriage, great health and lots of opportunity to give back to his community.
Long before it was popular to subscribe to beliefs such as the Law of Attraction, Dr. Capista dedicated himself to the study of the power and impact of the mind and spirit in creating your reality. For over thirty years he has studied the power of thinking, the mind and goal setting that has afforded him what most would consider a wildly successful life.
Mark Riffey April 4th, 2008
This week, Mark talks about the fallout from the Amazon print on demand flap - Amazon is removing the Buy Now button for print on demand books not produced in their BookSurge facility.
Needless to say, authors and print on demand publishers are up in arms about it.
Also - see these Business is Personal posts for more on this topic:
Mark Riffey March 5th, 2008
The old joke goes “I know half of my marketing is working, I just dont know which half…”
If you can’t measure it, how do you know if it’s really working?
This week, Mark talks about how to measure the response to your marketing, regardless of the media you’re using.
Mark Riffey March 5th, 2008
Today, I’m doing a special Wednesday show time, due to my weekend trip to Seattle for Rotary President-Elect training (PETS).
This week, we discussed how to measure your advertising response in ANY media.
PS: Pardon the stumbles at the beginning. Technology was my friend today:)
Mark Riffey February 20th, 2008
Today, Mark closes out his 3 part trade show series with “After the trade show“, perhaps the most important discussion of all.
Mark Riffey February 15th, 2008
This week, Mark’s 3 part series on small business tactics for exhibiting at trade shows continues the before/during/after discussion of dos and donts.
Mark Riffey February 8th, 2008
This week, Mark starts a 3 episode series on trade show exhibiting for small businesses. How do you compete with those businesses with the 40 foot by 40 foot booths?
Easier than you think - IF you think.
Mark Riffey February 1st, 2008
After taking a couple of weeks off from the business microphone, this week Mark talks about taking an outside-in look at your business to find new sources of revenue, if not new divisions, and maybe even a whole new business “hiding” inside your existing business.
