Mark Riffey March 5th, 2008
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The old joke goes “I know half of my marketing is working, I just dont know which half…”
If you can’t measure it, how do you know if it’s really working?
This week, Mark talks about how to measure the response to your marketing, regardless of the media you’re using.
Tags: advertising, business, Management, Marketing, measurement, media, metrics, roi, small business
Mark Riffey March 5th, 2008
Today, I’m doing a special Wednesday show time, due to my weekend trip to Seattle for Rotary President-Elect training (PETS).
This week, we discussed how to measure your advertising response in ANY media.
PS: Pardon the stumbles at the beginning. Technology was my friend today:)
Tags: advertising, business, Marketing, performance measurement, small business