Why should I listen?

Mark Riffey December 30th, 2007

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Why should you listen? Good question.

If you own a small retail or service business or professional practice, or sell products and services for one AND you can answer “Yes” to even ONE of these questions, you can benefit from Hotseat Radio.

  • You’re deeply passionate about what you do. In fact, most of the people you meet in your business niche seem to know less about that business than you do, yet most of them seem to be more successful.
  • Franchises and big box stores are hurting your business.
  • You’ve spent a pile of hard-earned dollars on advertising, and came away with unpredictable or disappointing results.
  • You’re not a whiner, but have gotten to the point where you almost feel like a “victim” of the ad media salespeople you’ve done business with.
  • You’ve been promised great results over and over again by your advertising rep, but they never materialize.
  • You’re not sure how well your advertising works.
  • You’ve struggled to differentiate your business from others in your market and you still have a hard time standing out from the clutter of ads that bury your prospects day-in, day-out.
  • You’re sure that if more people just knew about you and your work, you’d have a ton of great customers for life.
  • None of your advertising or marketing efforts are working consistently at a level that is acceptable to you.
  • You’re successful, but you have the feeling that you’re missing part of your market.
  • Your clients come back, but not on a regular basis. It seems like they have to remember to visit your business, and they don’t remember nearly as often as you’d like.
  • Your business is so dependent on paperwork that a guy with a leaf blower could cause serious damage in just a few minutes.
  • If you needed to contact each of your clients by sending them a letter in the mail, you couldn’t do it - because you don’t know their addresses.
  • If you needed to call each of your clients on the phone, you couldn’t do it - because you don’t have their phone numbers.
  • You can’t tell your new employee who your 10 best clients are, by name.
  • You can’t tell your new sales manager how much your 10 best clients spent with you last year.

If you said “That sounds like my business” more than once, you could use a little Hotseat Radio on your side.

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