Mark Riffey March 5th, 2008
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The old joke goes “I know half of my marketing is working, I just dont know which half…”
If you can’t measure it, how do you know if it’s really working?
This week, Mark talks about how to measure the response to your marketing, regardless of the media you’re using.
Mark Riffey February 20th, 2008
Today, Mark closes out his 3 part trade show series with “After the trade show“, perhaps the most important discussion of all.
Mark Riffey February 15th, 2008
This week, Mark’s 3 part series on small business tactics for exhibiting at trade shows continues the before/during/after discussion of dos and donts.
Mark Riffey February 8th, 2008
This week, Mark starts a 3 episode series on trade show exhibiting for small businesses. How do you compete with those businesses with the 40 foot by 40 foot booths?
Easier than you think - IF you think.
Mark Riffey January 4th, 2008
Today Mark talks about things you need to keep in mind when getting a small business website - and - why you need one, even a one page site.
Mark Riffey December 28th, 2007
This week, Mark talks about how to use Jim Rohn’s goals planning info to plan an incredible 2008.
Mark Riffey November 9th, 2007
This week, Mark talks about continuity (or recurring) income and how to design your business for it. Recurring income is a big step to improving the health of your business.
Mark Riffey November 2nd, 2007
Today Mark talks about putting a fence around your clientèle so that your competition cant get to them - and how to get past your competitors’ fence.
Mark Riffey October 26th, 2007
Bathrooms say a lot about the way you run your business. Clients see things you take for granted. Today Mark talks about what those bathrooms actually say to your prospects and clients.
Mark Riffey October 12th, 2007
Today Mark talks about testimonials. What makes a good one? What makes a bad one - or at least, an ineffective one? How do you collect them?