Archive for the 'Strategy' Category

iPhone: Why the small business owner should care

Mark Riffey June 13th, 2008

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Today Mark talked about the new iPhone, and specifically about the uptake by the Fortune 500, but also how a small business owner can leverage it as another means of getting and keeping more customers.

Unintended consequences and the commodity business

Mark Riffey June 6th, 2008

A few weeks ago, Mark had trouble with the recording of his show so this week, he did that topic again and I think - better.

We start off talking about the unintended consequences on business processes from the $15 per checked bag fee that American Airlines will likely encounter. This segues into a discussion on pricing and getting out of being in a commodity, price shopped business. Not leaving your market, but instead, not being a commodity in that market, price-wise.

Fuel prices and your business - Strategies to keep growing

Mark Riffey April 25th, 2008

This week Mark talks about the impact of rising fuel costs on your business, on your clients’ behavior & how to deal with it.

http://www.blogtalkradio.com/SmallBusinessMarketingHotseat/2008/04/25/Small-Business-Marketing-and-Operations-Help-Hotseat-Radio to listen now!