Mark Riffey May 9th, 2008
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Today, Mark talks about the difference between consumers, customers and clients. Positioning, establishing yourself as the obvious choice, as the expert will transform your business and your consumers/customers into clients.
Mark also discusses the Papa John’s / LeBron James “Crybaby” flap and how great a job Papa John’s did at handling the situation. 64300 search results on Google in just 1 day…all because they handled it right.
Tags: Management, Marketing, positioning, Public relations
Mark Riffey May 2nd, 2008
Social Media is everywhere these days. What is Facebook, LinkedIn, Twitter and all that? Why should I care? And most importantly, how can I use it to help me grow my business?
Today Mark talks about a few of the social media sites and how to put them to use for your business.
How to use them to establish your expertise. How to use them for better SEO (search engine optimization). How to use them for market research and to get your finger on the pulse of what’s new (and what’s gonna be new) in your market.
Tags: Management, Marketing, positioning, Social Media, web 2.0