Mark Riffey September 26th, 2008
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Today Mark talks about strategies to increase your retail/service business 20-40%, whether you own a barber shop, quick lube oil change shop, florist, bed and breakfast, or whatever.
Mark Riffey August 29th, 2008
Today Mark will talk about how to be the leader in your market.
Mark Riffey August 8th, 2008
This week Mark talks about quitting business, or more accurately, finding a way to make it work without quitting.
Mark Riffey July 25th, 2008
Today Mark talks about strategies to use when searching for things to fix when trying to take your business to the next level.
Mark Riffey July 18th, 2008
Today Mark talks about the value of following up with your prospects and clients.
Mark Riffey June 20th, 2008
Today, Mark talks about the perils of taking customers for granted, one of the ugly ways you can lose clients - even those clients you’ve had for 30 years.
Mark Riffey June 13th, 2008
Today Mark talked about the new iPhone, and specifically about the uptake by the Fortune 500, but also how a small business owner can leverage it as another means of getting and keeping more customers.
Mark Riffey June 6th, 2008
A few weeks ago, Mark had trouble with the recording of his show so this week, he did that topic again and I think - better.
We start off talking about the unintended consequences on business processes from the $15 per checked bag fee that American Airlines will likely encounter. This segues into a discussion on pricing and getting out of being in a commodity, price shopped business. Not leaving your market, but instead, not being a commodity in that market, price-wise.
Mark Riffey May 30th, 2008
This week on HotseatRadio, Mark talks about why you need to focus on your business processes, sharpen your attention to detail, and use them as an edge in your marketing.
Mark Riffey May 16th, 2008
This week on HotseatRadio, Mark talks about pet peeves in your business, in your market - and how to turn them around and into a competitive advantage. One example is the plumber who is falling out of his pants as he crawls under your sink.
Click the link above to listen.