Unintended consequences and the commodity business
Mark Riffey June 6th, 2008
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A few weeks ago, Mark had trouble with the recording of his show so this week, he did that topic again and I think - better.
We start off talking about the unintended consequences on business processes from the $15 per checked bag fee that American Airlines will likely encounter. This segues into a discussion on pricing and getting out of being in a commodity, price shopped business. Not leaving your market, but instead, not being a commodity in that market, price-wise.
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