Once a week, Mark Riffey's Hotseat Radio goes on the airwaves to take your call and help you solve your small business marketing or operations troubles.
The Hotseat Radio Promise - You'll get one-on-one help from Mark Riffey, an experienced business owner and small business advisor. Tough, probing questions? Probably. You'll come away with street-smart advice that doesn't cost an arm and a leg to implement...and if a little tough love is what your business problem needs, that's exactly what you'll get.
And I'll be nice about it.
Mark Riffey June 13th, 2008
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Today Mark talked about the new iPhone, and specifically about the uptake by the Fortune 500, but also how a small business owner can leverage it as another means of getting and keeping more customers.
Mark Riffey June 6th, 2008
A few weeks ago, Mark had trouble with the recording of his show so this week, he did that topic again and I think - better.
We start off talking about the unintended consequences on business processes from the $15 per checked bag fee that American Airlines will likely encounter. This segues into a discussion on pricing and getting out of being in a commodity, price shopped business. Not leaving your market, but instead, not being a commodity in that market, price-wise.
Mark Riffey May 30th, 2008
This week on HotseatRadio, Mark talks about why you need to focus on your business processes, sharpen your attention to detail, and use them as an edge in your marketing.
Mark Riffey May 16th, 2008
This week on HotseatRadio, Mark talks about pet peeves in your business, in your market - and how to turn them around and into a competitive advantage. One example is the plumber who is falling out of his pants as he crawls under your sink.
Click the link above to listen.
Mark Riffey May 9th, 2008
Today, Mark talks about the difference between consumers, customers and clients. Positioning, establishing yourself as the obvious choice, as the expert will transform your business and your consumers/customers into clients.
Mark also discusses the Papa John’s / LeBron James “Crybaby” flap and how great a job Papa John’s did at handling the situation. 64300 search results on Google in just 1 day…all because they handled it right.
Mark Riffey May 2nd, 2008
Social Media is everywhere these days. What is Facebook, LinkedIn, Twitter and all that? Why should I care? And most importantly, how can I use it to help me grow my business?
Today Mark talks about a few of the social media sites and how to put them to use for your business.
How to use them to establish your expertise. How to use them for better SEO (search engine optimization). How to use them for market research and to get your finger on the pulse of what’s new (and what’s gonna be new) in your market.
Mark Riffey April 25th, 2008
This week Mark talks about the impact of rising fuel costs on your business, on your clients’ behavior & how to deal with it.
http://www.blogtalkradio.com/SmallBusinessMarketingHotseat/2008/04/25/Small-Business-Marketing-and-Operations-Help-Hotseat-Radio to listen now!
Mark Riffey April 18th, 2008
It’s interview week!
Mark interviews Dr. Joe Capista, author of What Can a Dentist Teach You About Business, Life and Success?
Joe and Mark talk about success, accurate thinking, the value of mentors, being an expert, balancing life and business and more.
About Joe Capista
Dr. Capista shares insights into the very principles and systems that took him from growing up in an average blue collar Philadelphia neighborhood, struggling with his studies as a young boy to becoming top in his industry, building a multi-million dollar dental practice from the ground up, enjoying a 34 year marriage, great health and lots of opportunity to give back to his community.
Long before it was popular to subscribe to beliefs such as the Law of Attraction, Dr. Capista dedicated himself to the study of the power and impact of the mind and spirit in creating your reality. For over thirty years he has studied the power of thinking, the mind and goal setting that has afforded him what most would consider a wildly successful life.
Mark Riffey April 11th, 2008
Mark talks a little about time management (mostly because he was late for his own show) and then has a great conversation about positioning for coaches and consultants and using the gifts you were given for that positioning.
Some of the conversation is about finding your place and then singing it from the treetops (logically speaking, that is) - no matter what position is.
Mark Riffey April 4th, 2008
This week, Mark talks about the fallout from the Amazon print on demand flap - Amazon is removing the Buy Now button for print on demand books not produced in their BookSurge facility.
Needless to say, authors and print on demand publishers are up in arms about it.
Also - see these Business is Personal posts for more on this topic:
There are 29 Posts and 1 Comments so far.
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